What differentiates him from the thousands of other entrepreneurs that run multi-million dollar businesses? Anthony Russo knows risk. Through his life experiences, trial and error, and owning a business he has developed a reproducible formula for winning -- that others can follow.  

Growing up, Anthony was raised in Las Vegas with a father who had Multiple Sclerosis and a severe gambling addiction. Poverty, potential eviction, and chronic illness plagued his childhood experience but it didn’t define him. He took what others would see as a weakness and used it as fuel to successfully build a multi-million dollar business where he lead a team of over 2,000 people.   

In addition to that, Anthony’s hosting career took off. Helping him pave the road to hosting major events like several NCAA Championships and winning high-profile contracts at the world’s largest events like the Superbowl. His success in business ad career helped him understand how he could be successful in a climate where up to 90% of entrepreneurs fail within 5 years.  His answer came from the most unlikely place: his father.  He realized his dad’s best and worst moments at the casino were a result of his style of play, that, although risky in gambling, is unexpectedly brilliant in life.  The method is called negative progression, or what Anthony defines simply as doubling down! Doubling down is about being so committed to an outcome that when...