top of page

Meet

Anthony

Be The Change You Wish To See in The World

Ghandi

Old School Mentality with a Modern day spin

Anthony Russo knows risk. 

What differentiates him from the thousands of other entrepreneurs that run multi-million dollar businesses? Anthony Russo knows risk. Through his life experiences, trial and error, and owning a business he has developed a reproducible formula for winning -- that others can follow.  

 

Growing up, Anthony was raised in Las Vegas with a father who had Multiple Sclerosis and a severe gambling addiction. Poverty, potential eviction, and chronic illness plagued his childhood experience, but it didn’t define him. He took what others would see as a weakness and used it as fuel to successfully build a multi-million dollar business where he lead a team of over 2,000 people.   

 

In addition to that, Anthony’s hosting and speaking career took off. Helping him pave the road to hosting major events like several NCAA Championships and winning high-profile contracts at the world’s largest events like the Superbowl and now as the Fox Big Nook Kickoff Crowd Emcee for the last 6 years. 

His ability to succeed in the face of failure came from an unlikely source: his father.  He realized his dad’s best and worst moments at the casino were a result of his style of play, that, although risky in gambling, is unexpectedly brilliant in life.  The method is called negative progression, or what Anthony defines simply as doubling down! Doubling down is about being so committed to an outcome that when failure occurs, you press through it anyway by consistently doubling your efforts and refusing to give up in the face of failure. 

​​

In recent years Anthony has realized the power of speaking to create a better life.  His passion is to help people tell their story and be empowered to overcome self limiting beliefs.

As a speaker, Anthony has presented in front of corporations, charitable organizations, collegiate events, and entrepreneurship groups.  His core topics are using your story to change your life with transformational speaking as well as utilizing negative progression to always win in business and life.  While many speakers simply talk about topics Anthony lives them! 

​

Some speakers start out with an idea and decide to speak.  Anthony was built for it. As a talented emcee, he’s entertained crowds of 75,000 people, and regularly entertains audiences of more than 5,000.  His comfort on stage shines through in his ability to create happiness while sharing wisdom into actionable concepts while weaving together unforgettable stories with a good dose of humor. ​

​

1525581_10152765547191597_53986196164849
10557236_10152694340351597_6249894193605
#BETHECHANGE-01.png
817ED3F9-5158-42B1-B75A-87B80D065ECA.JPG

Anthony's ultimate goal is creating a world of positivity with the message of self responsibility.  It's not about talk, it's about action. We've forgotten that there is another step after creating awareness.  The time is now for us to step up and #bethechange.

10557236_10152694340351597_6249894193605
IMG_3029.jpg

Copyright © 2024 Double Down Strategy, a subsidiary of Identity Marketing USA, LLC. All Rights Reserved. Website by oandacreatives.com

bottom of page